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Digitalization of Matrimony Sites: How it has Revolutionized Traditional Matchmaking
Mangliks.com, Govtshaadi.com, Thirtyplusshaadi.com, Humararishta.com, Sardarshaadi.com and many other matrimony websites have revolutionized the traditional Indian matchmaking system by introducing the concept of digitalization. With the rise of the internet and smartphones, digitalization has brought a huge change in the way we approach marriage. In this blog, we will explore how the digitalization of matrimony has transformed the traditional matchmaking system.
Before the Digitalization of Matrimony
Before the advent of matrimonial websites, matchmaking was mostly arranged through relatives or matchmakers. In most cases, the process was slow and tedious, as families had to rely on their social circle to find a suitable match. Moreover, the matchmaking process was largely restricted to the local area, which made it difficult for families to search for suitable matches beyond their social circle.
The role of matchmakers was critical in the traditional matchmaking system, but they charged a significant fee for their services. Also, there was no way of verifying the background of a prospective match. This often led to mismatched alliances and sometimes even frauds.
Digitalization of Matrimony
The advent of matrimonial websites has brought a significant change in the traditional matchmaking system. These websites offer a platform for people to search for suitable matches based on their preferences. People can create a profile, add their details, and search for suitable matches based on their preferences.
The process of searching for suitable matches has become much faster and convenient through matrimonial websites. People can now search for matches from all over the country and even from other countries. The websites provide a wide range of search filters, such as age, education, location, caste, religion, profession, and more, to help people find the right match.
Statistics on Digitalization of Matrimony
According to a report by KPMG, the Indian online matchmaking industry is expected to reach a market size of Rs. 20,000 crore by 2020. The report also states that the industry has been growing at a CAGR of 15-20% over the past few years. This shows how the digitalization of matrimony has gained widespread acceptance in India.
Another report by Statista suggests that the revenue in the online dating and matchmaking segment is projected to reach US$1,714m in 2023. This growth is driven by the increasing number of people using online matchmaking services.
Benefits of Digitalization of Matrimony
The digitalization of matrimonial has brought several advantages to the traditional matchmaking system, including:
Increased reach:
Matrimonial websites provide access to a large pool of potential matches from different parts of the country and even the world.
Time-saving:
The process of finding suitable matches has become faster and more convenient, as people can search for matches from their smartphones or computers.
Cost-effective:
The cost of searching for suitable matches has decreased significantly, as people no longer have to rely on matchmakers or pay a significant fee to use matrimonial websites.
Verification:
Most matrimonial websites provide a verification process to verify the background of a prospective match, which helps in preventing frauds and mismatched alliances.
The digitalization of matrimony has transformed the traditional matchmaking system in India. Matrimonial websites have made the process of finding suitable matches faster, more convenient, and cost-effective. Moreover, they provide a wide range of search filters and verification processes, which have helped in preventing frauds and mismatched alliances. With the increasing number of people using online matchmaking services, it is safe to say that digitalization has become an integral part of the Indian matrimonial system.