Why Online Matrimonial sites is so popular among Indians and NRI’s

Why Online Matrimonial sites is so popular among Indians and NRI’s

A new business space technology driven online matrimonial sites has been fast evolving in India and what was once considered a traditional at best community driven or through individual brokered matrimonial communication based service between bride and groom families. Technology is dramatically and profoundly changing the nature of business by providing the potential for new services, fundamentally revamping service delivery, and expanding customer service reach. Online Matrimony shall be considered as a self service technology to search prospective bride or bridegroom to be enabling match makers offer services online through their web portal to log in and register, participate, create their own pages of database and make it interactive through chatting.

Therefore, self service technology adopted in online matrimony provides consumers a greater convenience, accessibility, and ease of use. Convenience is a major factor in online matrimony. It often makes a business available 24 hours a day, seven days a week, rather than being confined to traditional working hours. Consumers often find self service technology empowering, as using the technology, the customer can control the service encounter and not feel rushed or pressured.

Social Media Interaction:

Social Media interaction is technological interfaces allowing customers to produce services independent of involvement of direct service employee. It is replacing many face-to-face service interactions with the intention of making service transactions more accurate, convenient and faster. Online Matrimony often makes a business available 24 hours a day, seven days a week, rather than being limited to traditional working hours. Online matrimony does facilitate online social interaction in a way that their offline counterparts do not. This is through email, chat rooms and one-to-one synchronous communications like Skype prior to developing any offline relationship.

Conventional Measures of matrimony sites:

  1. Functionality
  2. Enjoyment
  3. Security/Privacy
  4. Assurance
  5. Design
  6. Convenience
  7. Customization

Indian matrimonial web portals make for a perfect substitute for the millions of Indians who are now connected to the web and still belong to traditional beliefs. Considering the enhanced reach, extreme convenience and more privacy, online matrimonial portals are most certainly a preferred substitute to conventional sources to find brides and grooms. It is easy for anyone to simply log onto a website of their choice and register by uploading a bio data with information of their choice. It offers user-friendly interfaces for youth as well as for parents to conduct searches based on their preferences and initiate conversation with a click of a mouse. This ideal blend between Indian traditional systems and modern technology has made it possible for Indian bachelors and parents around the world to explore and find the perfect match for life. Developed on-line portals.

Types of users in Matrimonial Portals:

  1. Visitors
  2. Registered members
  3. Moderators
  4. Administrators

Visitor’s section member registration is paid or free as per the rules set by the site administrator. You can browse the categories that are sorted by region, community, religion. You can advance search with additional parameters and non-members can see results of listings but with limited information. Members have unrestricted access to the full profile, featured profile listings on homepage along with thumbnail images, static information pages. You can upgrade to free account by paying for optional items like featured or bold profile. The payment gateway is an integral part. The matrimony website manager enables a registered user to provide information through use to neat and well-organised forms.

While the parents would typically be depending on marriage brokers and classified ads, the web offers a greater variety of platforms to search for along with easier options to categorize the search requirements to find a perfect match for daughter or son. As a registered user and subscriber of online-matrimony for the past couple of years with the leading online web portals for matrimony, the author of this paper has spend hours in understanding the dynamics of these portals and in that context consumer perception of the online-matrimony as self service technology is viewed and analysed. The first impression is that these online matrimony web portals have come to stay and do active business with subscribers or registered users. Visit www.mangliks.com to make your matrimonial search a successful one.