Why Online Matrimony is so popular among Indians and NRI’s

Why Online Matrimony is so popular among Indians and NRI’s

A new business space technology driven Online Matrimony service has been fast evolving in India and what was once considered a traditional at best community driven or through individually brokered matrimonial communication based service between bride and groom families. Technology is dramatically and profoundly changing the nature of business by providing the potential for new services, fundamentally revamping service delivery, and expanding customer service reach. Online Mangliks Matrimony shall be considered as self service technology to search prospective bride or groom to be enabling match makers offer services online through their web portal to log in and register, participate, create their own pages of database and make it interactive through chatting.

Therefore, self service technology adopted in online matrimony provides consumers a greater convenience, accessibility, and ease of use. Convenience is a big factor in online marriage. It often make a business available 24 hours a day, seven days a week, rather than being restricted to traditional working hours. Consumers often find self service technology empowering, using the technology, the customer can control the service encounter and not feel hurried or pressured.

Social Media Interaction:

Social media interaction is technological interfaces allowing customers to produce services independent of the involvement of direct service employee. It is replacing many face-to face service interactions with the intention to make service transactions more accurate, convenient and quicker. Online Matrimony often make a business available 24 hours a day, seven days a week, rather than being restricted to traditional working hours. Online matrimony does facilitate social interaction online in a manner that their offline counterparts do not. This is via email, chat rooms and one-to-one synchronous communications like Skype prior to developing any relationship offline.

Traditional Measures of matrimony sites:

  1. Functionality
  2. enjoyment
  3. Security/Privacy
  4. Assurance
  5. design
  6. Convenience
  7. Customization

Indian Matrimonial web portals make for a perfect replacement for millions of Indians who are now connected to the web and still belong to traditional beliefs. Considering the enhanced reach, extreme convenience and more privacy, online matrimonial portals are most certainly a preferred substitute to conventional sources to find brides and grooms. It is simple for anyone to just log onto a website of their choice and register by uploading a bio data with information of their choice. It offers user-friendly interfaces for youth as well as parents to conduct searches based on their preferences and initiative conversation with a click of a mouse. This ideal blend between Indian traditional systems and modern technology has made it possible for Indian bachelors and parents around the world and discover and find themselves the perfect match for life. Developed online portals.

Types of users in matrimonial portals:

  1. Visitors
  2. Registered members
  3. Moderators
  4. Administrators

Visitor’s Section member registration is paid or free as per the rules set by the site admin. You can browse categories that are ordered by region, community, religion. You can advance search with additional parameters and non members can see results of listings but with limited information. Members have unrestricted access to the complete profile, featured profile listings on homepage along with miniature images, static information pages. You can upgrade to free account by paying for optional items like featured or bold profile. Payment gateway is an integral part. The matrimony website manager enables a registered user to provide information through access to neat and well-organized forms.

While the parents would typically be relying on marriage brokers and classified ads, the web offers a larger variety of platforms to search for along with easier options to categorize search requirements to find a perfect match for daughter or son. As a registered user and subscriber of online-matrimony for the past pair of years with the leading online web portals for matrimony, the author of this paper has spent hours in understanding the dynamics of these portals and in that context consumer perception of the online- Matrimony as self service technology is viewed and analyzed. The first impression is that these web portals of online matrimony have come to remain and do active business with subscribers or registered users. Visit www.mangliks.com to make your matrimonial search a successful one.