In traditional India, the giant nexus of the joint family, brokers, and the extended web of relatives and friends were used to look up the profiles of prospective brides and grooms. Looking up suitable profiles would take months and sometimes years as information available was not clear and no definite channels of information existed. Also, the geographical boundaries were restrictive as each broker had a comfort zone to which he/she stuck to, thus prolonging the search for the perfect partner.
However, with the arrival of matrimonial sites it has become a matter of minutes to look for the perfect partner. All one has to do now is to register and then log in before filling up some information boxes about identity, occupation, education, the kind of partner one is on the look out for, etc., On an average, every (filtered) search delivers 1 Lakh+ profiles, and this in itself is astounding.
In traditional India, it was the responsibility of friends, relatives, and well-wishers to begin the arduous, elusive, and unguaranteed process of obtaining validation of the job/income/background of family of the bride/groom, and of the groom/bride themselves. These details were difficult to find out and sometimes big bucks were shelled out to third party detectives to hunt out the desired validation (or lack of it).
With the advent of matrimonial sites and the dawn of the e-age, validation has become a very simple process. Each leading matrimonial site of India has its own specialized validation procedures and uses its huge database as well as social networks to validate personal data. This means that the information you see on the profile page of an average matrimonial site user is mostly true.
Most marriages in India, especially arranged marriages in India only happen with the clearance given by astrology. The only problem with this kind of astrology service was that the horoscopes of brides and grooms had to be sent to astrologers/ pundits, who then took their own sweet time in matching them and pronouncing their verdict. In case the horoscope/Kundali of the bride/groom was not available, the process became even more tedious and complicated. There was a long convoluted and very expensive process of horoscope making and matching, and moreover this had to be repeated multiple times when more than one match option was considered.
With the arrival of matrimonial sites things became easier. Most of the leading sites now offer free or value-added astrology services. In this service, horoscope matching, compatibility report generation, and Guna Milan is done. Some matrimonial sites employ professional astrologers/ pundits who work under a clearly regulated code. More often a highly sophisticated astrology software program is used which accurately conducts Guna Milan, Rasi Milap, and total compatibility matching. The best thing about this service is that it hardly takes few minutes to be completed.
Traditionally, there was a long process in marriage matchmaking when a couple spent some time (subject to various restrictions) in getting to know each other before deciding to proceed further or not. This resulted in a lot of wasted time and resources as preliminary criteria were not matched beforehand.
Modern matrimonial sites use all kinds of filtering criteria to judge the compatibility of a couple. You can filter according to age, occupation, life style parameters, income, ethnic background, hobbies, etc., so you know that when you finally interact with the filtered matches, there is a greater chance of success.